Introduction to Survey Design: Data Collection, Questionnaire Design and Response Processes

This lecture-format workshop will present an overview of available modes and methods of survey data collection as well as an introduction to the survey response process and implications for questionnaire design.  Participants will gain an appreciation of the tradeoffs inherent in survey design decisions and how design can affect data quality and survey errors. Topics will include: Survey errors, in particular measurement, coverage, and nonresponse error; what to consider when selecting a data collection method for a particular research question; Measurement (response) error and how to reduce it through question wording/format and questionnaire structure; the role of the interviewer and interviewer effects.

• Survey errors, in particular measurement, coverage, and nonresponse error.
• What to consider when selecting a data collection method for a particular research question.
• Measurement (response) error and how to reduce it through question wording/format and questionnaire structure.
• The role of the interviewer and interviewer effects.

Registration

To register for CSCAR workshops, call the CSCAR front desk at (734) 764-7828, or come to the office in person with payment (cash, check or a UM department shortcode):

OFFICE HOURS

9:00 a.m. – 5:00 p.m., Monday through Friday
Closed 12pm – 1:00 p.m. every Tuesday for staff meeting.
Voice: (734) 764-7828 (4-STAT from a campus phone)
Fax: (734) 647-2440
Email: cscar@umich.edu

ADDRESS

Consulting for Statistics, Computing and Analytics Research (CSCAR)
The University of Michigan
3550 Rackham
915 E. Washington St.
Ann Arbor, MI 48109-1070